Samsung Release First 3D TV to UK Market
Last Friday, Samsung were the first provider to hit the shops with a 3D TV. Available to the UK general market; Samsung have invested heavily with a £8m ad campaign to promote their offering as being the first in the market. This initial move is set to be the start of a “3D Summer” after the success on the big screen of movies such as Avatar.
Samsung officially launched its 40” 3D set through selected John Lewis, Currys and Comet branches, with a retail price of £1,799. Customers who purchase the Samsung model will also have to buy a pair of battery operated ‘active’ glasses at a cost of £150. A considerable investment considering the only 3D Blu-Ray movie currently available to customers is Monsters vs Aliens. However each retailer offering the model do have packages available where you can get a discount on the price of the glasses so be sure to check all three!
However later in the year, Sky will launch its own 3D channel, expected to be shown in pubs and clubs within the year and Sony has also confirmed a firmware update to allow 3D gaming.
Sony, LG, Panasonic and Samsung are set to spend millions throughout the year to target consumers into purchasing their 3D offerings but Samsung has hit the market first with an advertisement by CHI, although as yet the three providers have remained relatively tight lipped on how they plan to enter the market, meaning this could be the start of an interesting summer for 3D fans!
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Posted by admin on Tuesday, April 27th, 2010
